James Powditch

Enjoy Soylent Green
timber, paper, cloth, paint & plastic
© James Powditch 2006

In, Enjoy Soylent Green, Coca Cola’s trademarked dynamic line and the imperative “enjoy!” dominate the panel,
a reminder that American consumer culture is fast becoming our global mono-culture. Powditch adds found cheesy landscapes prints from the fifties as a nostalgic reminder of the good old days. Large painted versions of science
texts stand in for the achievements, hubris and complicity of man, while Penguin Book’s signature mascot clutches
a thermometer; the mercury is rising and he waves a final farewell.


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